Neogeography, or “new”
geography, is the usage of people, not in the map making industry, using tools
to develop maps. Recently neogeography has become increasingly popular and easily
reached through applications such as Google Maps. Individuals, such as me, are
able to create their own maps though they may not be qualified to do so. I
decided to create a map of Los Angeles’ top ten cupcakeries, for instance. As
individuals build maps which require data, this allows the individuals to gain
knowledge about spatial information. These maps are then shared with the public.
The public then becomes aware of the organization of places and physical
features. For example, the map below conveys to those who view it the places of
cupcakeries and physical features surrounding these certain areas, such as the
ocean near Santa Monica. Moreover, as individuals share and create maps, they
become geographically savvy and are capable of appreciating cultural and
physical geography.
However there are pitfalls to neogeography.
The individuals that create these maps are not specialist and, thus, can be
creating false maps with irrelevant data. This is parallel to Wikipedia, anyone
can post anything on the site. Most people accept Wikipedia as a valuable
source and believe what the site holds. Thus, neogeographic creations are
similar. The public will believe the source and possible be mislead on false
data displayed on a map. Furthermore, the public’s access to Google Maps,
allows criminals to have the world at their disposal. For instance, a pedophile
can target his victims using something like Google Maps which displays
landmarks. This is the worst case scenario, but this still occurs. Also,
individuals may fabricate data on maps that is in favor of their operation. For
example, recently Verizon posted two maps displaying both Verizon and AT&T
3G converge in the conterminous United States. Verizon’s map was far superior
to AT&T’s map. Along these lines, the display of maps may have lead
consumers to switch to Verizon for better service.
Though neogeography is
unregulated, it allows users to share their own geographic creations with the World
Wide Web. Many are able to appreciate the simplicity of sharing your relative
data with photos and developing your own map to express your own individuality
within your realm. There will always be those who use something to their advantage,
but that should not disclaim the uniqueness of neogeography.View Los Angeles Best Cupcake Spots in a larger map